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course work
frustration-free
sustainable packaging
Real Fruit Power
Juice Packaging
assignment brief
The objective of the assignment was to identify a product with a frustrating packaging and re-design it to make it more efficient.
The redesigning should primarily focus on the functional aspects of the packaging while it also extends to surface graphics development.
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SCOPE
OF WORK
IDENTIFYING A FRUSTRATING PACKAGING
UNDERSTANDING ITS EXISTING FORM
POSSIBILITIES OF DESIGN INTERVENTION
INTERVENING BY REDESIGN WHERE NEEDED
PROTOTYPING THE DESIGNS
DOCUMENTING THE PROCESS
To really understand and revisit the frustrations seated in memory, it was necessary to experience them yet again.
Among other products, Real Fruit Juice emerged as a clear winner owing to its subtle yet multiple problems related to packaging and beyond.
Frustrations with Real Juice
with form
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Struggle to get to the last drop of juice
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Top surface obstructs hands while twisting
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Inadequate grip to hold the carton
with cap
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Size of the cap
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Position of the cap
with graphics
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So much orange
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Information layout
complete documentation of the process
Document Cover
Document Page 2-3
Document Page 84-85
Document Cover
1/43
Snippets of the process
Introduction
INTRODUCTION_ Packaging
INTRODUCTION_ Frustration-free packaging
INTRODUCTION_ Tetra Pak
INTRODUCTION_ Packaging
1/6
Form
FORM_ Prototyping
FORM_ Frustrations
FORM_ Net Diagrams
FORM_ Prototyping
1/6
Cap
CAP_ Sealings 2
CAP_ Sealings 1
CAP_ Options
CAP_ Sealings 2
1/5
Graphics
GRAPHICS_ What not to do
GRAPHICS_ Case study
GRAPHIC_ Before and after
GRAPHICS_ What not to do
1/6
Final form
Final surface graphics
Redesigned tetra pak
Final packaging 01
Final packaging 02
Final packaging 06
Final packaging 01
1/6
3D Renders of the forms were rendered by SHANKAR S.
to see his work.
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